Price mistakes occur more often that you think. They are often posted to the DansDeals Forums.
I rarely run them on DansDeals.com as practically none of them are ever honored and I’d rather not have my inbox flooded with hundreds if not thousands of angry emails from people about the deal not being honored and “how dare I waste their time.” The next day I would then receive emails from hundreds of my feedburner daily email subscribers asking why I’m sending them emails after the deal is already over. (Folks it’s a daily digest of yesterday’s deals, if you want instant alerts then follow @DansDeals on twitter!)
This past Sunday I posted a price mistake on DDF to get a fully loaded $3,000 HP desktop for $100. I wrote there, “Chance of being honored: 0.0000000000000001%” but posted it there for DDF members to have fun with and kill some time on a Sunday. I even ordered one souped up model myself just for the heck of it.
Of course we all had our orders cancelled, but then came the surprise. An email with the subject line “A Sincere Apology for Our Mistake”
Most companies blow off people that take advantage of a price mistake and rarely even bother to apologize.
A notable exception is with airfare where the government enforces price mistakes.
But HP put itself in a class of it’s own with this gem that dozens of DDF members received,
We made a mistake. There was an obvious error that listed the final price of your recent order at $120 instead of providing you with a $120 discount. While we have to cancel your order, we don’t want you to be too disappointed. In addition to our sincere apology, we are offering those who ordered the HP Pavilion h8-1300z desktop PC on August 5th the choice of two offers. You can either have:
-A coupon worth $200 off just about everything we sell.
-20% off an HP Pavilion h8-1300z desktop PC configured just as you’d like.
You should see a refund on your credit card or the payment account you used within 3 to 5 business days, depending on your bank’s processing time.
Making sure customers have a positive experience is a priority for us here at HP Direct. We hope you take advantage of our offer, and again, we are really sorry about our error.
Wow, just wow. What a way to generate customer loyalty!
If you did catch the error on Sunday be sure to check your spam folder as many DDF members have reported it going there.
And sorry folks for not posting here on the main DansDeals site, but it’s just another reason why you should be following the incredible DansDeals Forum community!
Ducking from the nastygrams headed the way of my inbox.