As first class continues to disappear, with airlines like El Al and Asiana set to eliminate the class this year, private suites have become all the rage in business class.
The product launches on the A350 between London-Madrid in July and London-Toronto and London-Dubai in October. The plane will not have a first class cabin.
BA announced today that they will launch A350 service between London and Tel Aviv this December. That’s a huge step up from other airlines operating service between Europe and Tel Aviv with fake business class consisting of 3 coach seats with an empty middle seat.
The London to Tel Aviv market is hot, with Virgin Atlantic launching A330 service there starting in September and El Al using multiple daily Dreamliners between Heathrow and Tel Aviv.
It’s no surprise to see BA throwing their best product onto the route as well and it’s certain to be the best hard product available from any airline between London and Tel Aviv. The only question is, will there be enough demand for all of the premium seats on the route?