British Airways currently operates a subpar business class and a subpar first class product.
They announced today that they’ll be taking a giant leap forward with the launch of reverse herringbone suites in business class, starting with the A350-1000. The 56 business class “Club Suite” seats will have direct aisle access in a 1-2-1 configuration with doors that close. That matches Delta and Qatar for having business class seats with doors.
The plane will operate between London-Madrid in July and London-Toronto and London-Dubai in October. The plane will not have a first class cabin.
All of BA’s planes will eventually be retrofitted with the new Club Suite seats. At the end of 2019 Club Suite will be found on 4 A350s and 2 777s.
Ironically enough, BA’s new business class seat will be better than the current first class product, which is the reverse herringbone seat in a 1-2-1 configuration, but without doors. That’s a tight configuration for first class and they will have to figure out a way to differentiate the first class seat before starting the retrofit on planes offering first class, or they may find it impossible to sell seats in that cabin.
Then again, maybe first class will continue to go the way of the dodo as business class keeps getting better while premium economy adds an option between coach and business?
Flying BA with miles means paying fuel surcharges. Will you use miles and pay a fuel surcharge to fly in Club Suite?