Update: Amazon has just rolled out free Prime one day shipping on millions of items!
Amazon changed online shopping for good 14 years ago when they launched free 2nd day shipping with Amazon Prime.
Amazon announced that they will spend at least $800MM this quarter upgrading the default free Prime shipping speed to one-day shipping.
While some items currently have one-day shipping and others offer it on $35+ orders, Amazon is expanding that to cover most products, in most locations nationwide, and with no minimum order over the next couple of months.
This comes on the heels of Amazon allowing Prime members to order add-on items without needing a minimum order.
That’s a lot of meaningful new value being added for Prime members. Hopefully Amazon is able to hold the $119/year price point for Prime.
I’m surprised that Walmart hasn’t figured out a way to successfully launch their own shipping membership. Walmart gave up on their $49/year ShippingPass membership after a mere 7 months. That seemed far too quick to raise the white flag without ever pushing for mass adoption.
My default online shopping goes to Amazon as I don’t need to find $35 of items to order in order to get free shipping. That will only increase with next day Prime shipping. Walmart will likely respond and offer free one-day shipping without a paid membership on $35+ orders, but that spending threshold will continue to hinder their growth against Amazon.
It doesn’t hurt that I can use my Chase Ink Cash card to earn 5 Chase Ultimate Rewards points per dollar (worth 7.5-10% back) on Amazon purchases!
Amazon Prime member benefits include:
- Exclusive access to discounted deals.
- Free 1 or 2 day shipping on all Amazon orders
- No minimum order requirement on add-on items.
- Free shipping on all orders from Woot
- Free instant video streaming
- Free Prime music
- Kindle lending library
- Free full-res unlmited photo storage in the cloud.
- Prime pantry access
- 30 minute priority access to lightning and Black Friday deals
- Access to exclusive sales like Prime Day, and other Prime member only sales.
- Prime Twitch Video Game Benefits
- If you have Amazon Prime you can select “FREE No-Rush Shipping” when making an order and you’ll get a bonus such as a $1 Amazon eBooks, digital music and videos credit, a $3 Amazon.com credit, a $5.99 Prime Pantry credit, a $20 Amazon Home Services credit, etc. You can view your no-rush credits here.
- Amazon Prime members can opt into Amazon Family where you’ll also get up to 20% off subscription orders of diapers and 15% off to complete unordered items from a baby registry.
- Several times per year Amazon Prime members can get free magazine subscriptions.
- Prime members also get access to Amazon Prints for inexpensive photo and photobook printing with free shipping.
- With Prime Reading you can browse the full version thousands of books and magazines free of charge from your smartphone, tablet, or Kindle via the Kindle app.
- Prime members who make a wedding registry can even save 20% off items that weren’t purchased off their registry!
Also available is a free 6 month trial of Amazon Student which costs just $49.99/year and EBT cardholders can buy Prime for just $5.99/month. That comes out to just $71.88/year instead of $119/year for regular Prime paid up front or $155.88/year for regular Prime paid monthly.
Do you have Amazon Prime? Will the recent improvements to add-on items and one day shipping make Prime worthwhile for you?Amazon offers free shipping with $25+ orders or get free 1 day shipping on all orders with a a free trial of Amazon Prime. A prime trial is also free with Amazon Family (which also gets you up to 20% off diapers among other benefits) or Amazon Student. EBT/Medicaid Cardholders can save on Prime Membership save on Prime Membership here.