American Express is a DansDeals.com advertiser.
I’ve been notified that the Amex EveryDay Preferred Card will no longer be marketed through their affiliate channels as of 12pm EDT tomorrow.
The Amex EveryDay Preferred Card was generous when it launched in 2014. It offers 50% point bonus for making 30 transactions per month, which make for an effective 4.5 points per dollar on US supermarkets, 3 points per dollar on gas, 2.5 points per dollar on Uber, and 1.5 points per dollar elsewhere.
The points are transferable to over a dozen mileage programs.
But it was the launch of the 50% rebate on airfare redemptions with the AMEX Business Platinum Card that really made the Everyday Preferred card an extremely valuable tool for mileage collectors. That rebate makes each point worth at least 2% towards airfare.
AMEX also offers insider fares that mean you can get a value of 2.1-2.3 cents per point on select flights.
Additionally, if you also have an AMEX Consumer Platinum Card you can get 5 points per dollar on airfare from airlines or on AMEXTravel.com and that includes when you redeem points for airfare. You will only “lose” 1 point per dollar when your account is credited for the redemption, but that leaves you with an effective additional bonus of 4 points per dollar spent on airfare redemptions.
To illustrate, a flight from JFK to Bermuda on 5/3 is $126.10 but is just 11,610 points with insider fares. With a 50% rebate you’ll get back 5,805 points. When using points for flights you’ll actually be charged $116.10 for this flight and get that amount credited back. If you pay using a Consumer Platinum card you’ll also earn 581 points due earning 5 points per dollar on the $116.10 charge, though you’ll lose 116 points due to the $116.10 credit, leaving you 465 points ahead. The AMEX Business Platinum card also earns 5 points per dollar on airfare from AMEXTravel.com as of 3/30, though it’s too soon for reports on whether that also will earn the 5 points per dollar on airfare redemptions as the consumer card does.
That’s a value of 2.17 cents per point ($126.10/5,805) or 2.36 cents per point ($126.10/5,340) if you also get the extra 4 points per dollar spent. And of course you’ll also earn miles for the flight itself.
By putting your spending on an EveryDay Preferred Card and making 30 transactions/month you’ll effectively have earned 9.77%-10.62% on US supermarkets, 6.51%-7.08% on gas, 5.43%-5.9% on Uber, and 3.26%-3.54% per dollar elsewhere else towards a flight like that.
And that’s not even counting for the miles earned on the flight itself.
Flights to Israel can be a true bargain with the 50% rebate. Plus you don’t have to hunt for award availability like you do with traditional miles, which can be very tough for flights to Israel.
For example a flight from Miami to Tel Aviv via Newark is just 31,159 points round-trip after 50% back (you can get an additional 2,493 points back with the bonus effective 4 points per dollar). And of course you earn miles for the flight, in this case you’ll earn 13,555 miles round-trip if you credit your flight to United’s Star Alliance partner, Singapore. And with Everyday Preferred you can earn 1.5-4.5 points per dollar everywhere, making it even easier to earn the miles.
Or a business class flight nonstop on United’s brand new 77W Polaris layout from Newark to Tel Aviv is 167,429 points round-trip after 50% back (you’ll get an additional 13,394 points back with the 4 points per dollar). And of course you earn miles for the flight, 16,310 round-trip if credited to United. And with Everyday Preferred you can earn 1.5-4.5 points per dollar everywhere.
Is it all too generous? Perhaps.
The 50% rebate isn’t posting as fast as it once did, but DDFers have been able to get manually credited for the 50% by calling and asking.
Spending on Everyday Preferred and getting a 50% points rebate with a Business Platinum card is an excellent strategy in the days of miles that continue to be devalued by the airlines.
I’m not sure what this marketing move means for the future of the card, but you may want to signup for it sooner rather than later…