Amazon Go opened their first store to the public in Seattle less than an hour ago. It has been in beta and only open for Amazon employees only until now. You scan your phone as you walk in to login with your Amazon account, take whatever you want off the shelves, and just walk out. You’ll get a receipt as soon as you leave the store. You won’t have to interact with a single employee wait in a single line, or scan any of your purchased items.
Cameras in the store follow you around, though they don’t use facial recognition to do so. There are also sensors on the shelf that allow Amazon to know exactly how many items you take.
It sure seems like this is the future of retail. All else being equal, I’ll choose to shop somewhere if I know I won’t have to wait in a line.
Of course this is bad news for checkout clerks, but in the 21st century the name of the game will be staying ahead of the technology curve before your job becomes obsolete. Nobody cries today for milkman, lamplighter, elevator operator, switchboard operator, film processor, or the flight engineer. Jobs like checkout clerks and truck or taxi drivers won’t survive this century.
Here’s how the process works:
Will Amazon bring this technology to their newly purchased Whole Foods stores in order to lower costs and add convenience? Will they roll out more Amazon Go stores across the country? How will other stores respond to this? Sound off in the comments.Amazon offers free shipping with $25+ orders or get free 1 day shipping on all orders with a free trial of Amazon Prime. A prime trial is also free with Amazon Family (which also gets you up to 20% off diapers among other benefits) or Amazon Student. EBT/Medicaid Cardholders can save on Prime Membership here.