Back in 2008 Starwood made a big deal about the introduction of SPG Flights. I panned it as a poor value.
Apparently not everyone got the memo though. SPG is bragging how someone spent a whopping 870,000 Starwood points to fly from Los Angeles to Rome in business class.
With that many Starpoints he could have transferred them into nearly 1.1 million airline miles on dozens of different airlines. A business class ticket to Europe using Flying Blue starts at 50,000 miles, using USAirways miles starts at 60,000 miles, or using AAdvantage miles is 100,000 miles. A first class ticket to Europe using AAdvantage miles is 125,000 miles. Or a round-the-world first class award on American or any OneWorld partners that allows for 16 flights runs between 180K-330K miles. Heck you can fly to Dubai in an A380 suite on Emirates with your own shower onboard for 217,500 miles, so he could have booked 5 such tickets with 870K Starpoints.
Or you can get even better deals at Starwood hotels. It’s very easy to get a value of 2.5 cents per Starpoint with hotel redemptions, in fact you can even get a value of 10 times that.
Instead someone burned it all on 2 business class tickets. What a shame.