JetBlue just keeps picking new battles.
Earlier this year, JetBlue launched 30 new flights to Florida, with a big expansion at Newark.
United struck back at JetBlue with a plethora of non-hub flights, which were practically non-existent before COVID-19.
Last week, JetBlue announced that they would fly between Miami and Boston, NYC, and LA, encroaching on American’s fortress hub there.
And today, American started selling twice daily flights between Fort Lauderdale and Boston, JFK, and Los Angeles starting on 4/2.
It’s always fun to watch airlines retaliate against each other as it puts downward pricing pressure on airfare, but eventually the losses add up until one airline pulls back.