Related post: Basic Starbucks Spending Strategies.
Starbucks sent me an email (pictured below) about an *enhancement* to their rewards program.
The new benefits are meaningless (C’mon, do people really care that their free birthday drink came by postcard 🙄 ) But the takeaway of free soy and free flavors (both are kosher parve) will set you back an extra $1.10 every time.
I’m not surprised that they took this away from Green level member as it just took 5 drinks to earn a very valuable benefit, but they are even taking it away from Gold level members as well. For Green members there is no real replacement benefit, while for Gold members you will now get a free drink for every 12 that you purchase. On a $3 drink that means you’ll get $3 back with every $36 of purchases instead of with every $45 of purchase, but not nearly enough to replace the extra $1.10 per drink that ordering with soy and a flavor cost.
So, will this change your Starbucks habits?