Starwood AMEX Personal Card Goes Up To $45 After The First Free Year.

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The Starwood AMEX personal card annual fee went up from $30 to $45 this past week.

The fee for the first year continues to be waived.

For now, the business card still costs $30 after the first free year.

Because the points earned from the card are automatically transferred into the Starwood program, you can cancel the card without losing any points.

Additionally, because the Starwood AMEX is, you can cancel the card and sign up for the card again to get the signup bonus and another free year!

Alternatively you can try calling up AMEX when you get the annual fee, and ask them to waive it.

Regardless of the fee increase, the card continues to offer an outstanding value:

-$45 is still lower than the $85 charged by the major airlines.

-90 day return privilege not offered on other low-cost AMEX cards.

-20,000 points transfers into 25,000 miles on over 30 airlines, so you get more miles per dollar spent, and you’re not tied to 1 airline.

-Many hotel stay options at any of Starwood’s numerous hotel brands: Unrestricted awards, Cash & Points, Nights & Flights, 5th Night Free, etc.

-20,000 points transfers into 50,000 kilometers on LAN.

-Free Starwood preferred plus status: Free upgrades, 4pm starwood checkouts, and free starpoints transfers to household accounts.

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I think this is only for new accounts (unless they send out a “change of terms…”)