Update 2: JetBlue corporate communications has responded and they confirmed the no advance warning Mosaic program devaluation. They also maintain that the new upgrade pricing, which is more than triple the previous pricing, still offers EMS seating at “significantly reduced rates” as the Mosaic program promises.
“With TrueBlue, we reward loyalty with customer-friendly options such as no blackout dates, all seats on all flights are available for redemption, and points that never expire. As a revenue-based program, our pricing model aligns with changes in travel demand and redemption values are linked to fares and ancillary fees. Although there was a change in the redemption rate for Even More Space seats, our most loyal customers are still able to redeem their points for Even More Space seats at significantly reduced rates. Mosaics continue to receive 15,000 bonus points when qualifying for Mosaic status, even at the lowered thresholds for this year, which can be used to redeem options such as Even More Space seats.”
Update: When asked why the Mosaic upgrade rate went from 600 points to 2,000 points on my itinerary without warning while the paid rate remained $48, JetBlue’s Twitter account responded that “We aren’t seeing any available Even More Space seats on that flight for 600 points. We apologize for any confusion.”
JetBlue corporate communications team has not yet responded to our request for more information.
Originally posted on 10/12:
JetBlue Mosaic elite benefits are somewhat sparse compared to elite status on airlines like AA, Delta, and United.
On those airlines, free extra legroom seats and upgrades to first class are some of the primary benefits.
Here are JetBlue’s published Mosaic benefits:
One of the primary Mosaic benefits are free changes on non-basic economy fares, but Alaska, American, Delta, Hawaiian, Southwest, and United no longer charge change fees on many routes. JetBlue has offered free changes to all members on all fares since February and plans to do so through at least 2/28/21. They are the only major US airline that hasn’t announced plans to permanently remove change fees.
Another major Mosaic benefit is the ability to “Redeem your points for Even More Space seats at significantly reduced rates.” This benefit was devalued last year when JetBlue introduced basic economy fares that didn’t qualify for this benefit. American has now gone in the opposite direction, and allows elites to select extra legroom seats and upgrade even on basic economy fares.
Last week I looked at the rates for redeeming points for EMS seats from Fort Lauderdale to Cleveland and the Mosaic rate to upgrade to an EMS window or aisle seat is $48 or 600 points. A middle EMS seat upgrade is $43 or 500 points. That’s a value of 8 or 8.6 cents per TrueBlue point compared to a typical value of about 1.3 cents.
Today I looked at the rates for redeeming points for EMS seats for the same flight and the Mosaic rate to upgrade to an EMS window or aisle seat is $48 or 2,000 points. A middle EMS seat upgrade is $43 or 1,800 points. That’s a value of 2.4 or 2.39 cents per TrueBlue point compared to a typical value of about 1.3 cents, but down from 8-8.6 cents per point.
Upgrading my family of 6 just went from 6,800 points round-trip to 23,200 points!
Worse yet, JetBlue did this major Mosaic devaluation without providing any notice to members.
Similar massive pricing increases can be found on all JetBlue routes systemwide, with EMS point redemption values dropping from 8-9 cents to 2.3-2.4 cents each.
That’s still a decent value, but no longer represents “significantly reduced rates” as JetBlue promises on their Mosaic site.
Due to free flight changes, I expected JetBlue to enhance Mosaic benefits by making EMS seat selection free, as other airlines do for their elites. Instead they have made them more expensive than ever!
I reached out to JetBlue for comment earlier today on this unannounced Mosaic devaluation but they have not yet responded. I will update this post if they do respond.
JetBlue unofficially provides free Mosaic upgrades at the airport on the day of departure, but that can be removed at any time without notice. It’s also tough to count on that when traveling with your family, which is what made the discounted points upgrade feature so valuable for Mosaics.
Between free changes for everyone, rollbacks of benefits with basic economy fares, and this EMS seat upgrade devaluation, spending time and money to earn JetBlue Mosaic seems harder to justify than ever.
A pandemic sure seems like a strange time for airlines to devalue their elite status, when they need their elite members more than ever to keep them afloat.
Will you still work to earn Mosaic status after this devaluation?