Hertz massively devalued their points yesterday without providing any advance notice.
I reached out to Daily Getaways as they are selling Hertz points next week and the advertised amounts would no longer be enough points for a week rental or weekend rental. In fact Hertz killed their weekend award chart completely.
“Thank you for bringing this to our attention. We have confirmed with Hertz that there have indeed been recent changes to the Hertz rewards program that have affected the published redemptions. Hertz is committed to honoring all published offers to ensure its members never experience a disruption in satisfaction. They have increased the number of points for each Daily Getaways while keeping the same great price to ensure these deals uphold the highest value for travelers.”
And sure enough the packages have now been updated:
- The $280 “One Week Standard Rental” package will include 7.5K points (3.73cpp) instead of 5.5K points (5.09cpp).
- The $560 “Weekend Prestige Collection” package will include 20K points (2.8cpp) instead of 13.2K points (4.24cpp).
- The $698 “One Week Prestige Collection” package will include 25K points (2.79cpp) instead of 16.5K points (4.23cpp).
I asked if there would be any make-good offer for people who bought Hertz packages in the past that are no longer valid for the originally advertised length of rental and got this response,
“The updates to our 2019 Hertz offers are to ensure the value communicated for this year’s offer were in line to with redemptions reflected in their updated program. If you have purchased points previously and have not used them prior to the updates, then the current redemptions would apply. We cannot retroactively update past offers each time a brand updates their loyalty program, which happens often.”
As I always say, never buy points unless you have plans to use them in the short-term as devaluations will be sure to eventually wipe out the value.
And don’t hoard your points as they surely won’t appreciate in value.
That advice surely applies to Hertz as the worst sort of devaluation is one done with zero advance notice. That erodes all faith in the value of the program.
Will you still try to buy Hertz points next week?