United’s Super Bowl Ad Campaign “Believing Changes Everything” Is Pretty Awesome

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In August 2020, United kicked off the elimination of change fees on non-basic economy tickets. Other carriers had no choice but to match it.

United shares that since then:

  • 3.6 million people switched the time of day of their flight;
  • 1.8 million people extended their trip altogether;
  • 1.5 million people chose to fly to or from a different airport;
  • 300,000 people changed from a domestic flight to an international one, or vice-versa

United says that equals more than $2 billion in savings, though of course not all of those trips would have been changed if they still cost $200 or $400 to make changes.

I’m not quite sure why it took United over 3 years, but I do love their Super Bowl ad campaign touting free changes.


Kyle Chandler narrates and he is the guy who got tomorrow’s newspaper today on Early Edition, so that works for me, I’m off to book my ticket to New Orleans for 2/9/25 now!

Oh wait. I can’t. End of scheduling only runs through early January. Well, that will be an epic fail when countless people try to buy tickets for then. But maybe that’s better considering it’s never worth buying a ticket that early. Though with free changes, you can always refare when the price drops.


Of course, it’s not just Cleveland that gets the love. United also made market specific ads for Chicago, Denver, Houston, Kansas City.






The rest of the country will see a general ad:


The cities chosen are interesting. Cleveland has service to more cities than any other United non-hub and Kansas City is in the Super Bowl and has special flights to Vegas added like United 1587 and 1989, giving a nod to Travis Kelce, Patrick Mahomes, and Taylor Swift. Chicago, Denver, and Houston are major United hubs.

Bizarrely, there is no 49ers ad. Is San Francisco such a fortress hub that United didn’t feel the need to advertise there? Though Houston is also a fortress hub and lands its own ad.

As for DC, well, I guess even believing can’t help the Washington Redskins Football Club Commanders win it all.

As for me? How can I not root for Cleveland Heights native Travis Kelce? Well, that and my wife is from KC!





However, I’ll be sitting this one out for happier occasions, celebrating my brother Mendy’s engagement in Crown Heights this evening. Mazel tov to the happy couple and may you build a binyan adei ad!

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19 Comments On "United’s Super Bowl Ad Campaign “Believing Changes Everything” Is Pretty Awesome"

All opinions expressed below are user generated and the opinions aren’t provided, reviewed or endorsed by any advertiser or DansDeals.

O davis

For us native ( 3rd generation) San Franciscans: GO 49ers!! Oorah!


Mazel Tov!

SuperBowl Vs Brothers Simcha!

Mazel Tov! Achron Achron Chaviv!
Simchos. Nice post!


Thanks for pointing out that he was from Early Edition. I remember the show (I wasn’t a long time watcher, but gave it a fair try), but didn’t remember the actor well enough to make the connecting when watching the video.

Liam K. Nuj

No point in wasting an ad on Jets fans. Because that ain’t believing – that’s simple insanity.


How can you not root for Travis Kelce ? That should be pretty easy considering that he’s been unabashedly a hater of you and the nation you belong to…..




What did he do?

Eric from Dallas

Mazel Tov, may they build a bayit ne’eman b’Yisroel!




BELIEVING THAT HARD CAN CHANGE EVERYTHING!!!!! powerful lesson for orthodox jews


I voted for KC because they kept their name ‘Chiefs’. There must have been some pressure there.


But United has some other issue that doesn’t let you save money. That you can’t search basic economy tickets online , only on the app.


We don’t refer to that DC football team name….EVER. The Washington Post refused to print the name of the team for years. That team finally changed their name to the Washington Commanders in 2020 after 60+ years of bigotry.


Well I find the term commanders offensive


Dude relax, do you know any native americans that actually complained about it? Social justice warriors don’t count.


Last time I tried repricing a United flight that dropped by $30 they wanted to charge me a $50 fee


I don’t know why you a special place in your heart for United, such a lousy airline. My wife just flew United from EWR to MIA, 20 minutes before landing her flight was diverted to Orlando due to storms. Eventually the plane left Orlando and went to MIA only to be stuck on the tarmac for over an hour waiting for a gate.

My wife emailed United asking for some sort of compensation and in so many words they said tough luck.

Her sisters who were meeting her in Miami flew Southwest from MDW and also got diverted but did not have tarmac issues. Southwest gave them $150 vouchers as compensation.

So Southwest which had fewer issues compensated their customers, but United with its bigger delays, one that the pilot called “the worst meltdown he’s seen in his 19 year career,” refused to give any compensation.


Compensation is not offered for weather-related issues. United not find a gate and delayed on the tarmac, is a ripple effect of those weather-related issues from the Miami storm.

The fact that Southwest gave something is very generous on Southwest’s part, but it’s not the norm on most airlines in the event of a weather caused delay.