The DOJ is suing American and JetBlue to stop their Northeast Alliance, but despite that, the airlines continue to push forward.
Starting today, JetBlue Mosaic members flying on American will get:
- Priority check-in desks at the airport.
- Access to expedited security lanes.
- Earlier boarding (Group 4) with priority boarding lanes.
- Priority bags.
- Up to two free checked bags with check-in at American ticket counters.
- Complimentary same day changes to flights.
By the end of the year, Mosaic members traveling on American flights will also receive complimentary preferred seating.
Starting today, AAdvantage elite members flying on JetBlue will receive:
- Up to two free checked bags when traveling on JetBlue with check-in at JetBlue kiosks, ticket counters or via the JetBlue mobile app.
- Priority check-in
- Priority bags
- Priority security
- Priority boarding when traveling on JetBlue-operated flights
By the end of the year, AAdvantage elite members traveling on JetBlue flights will also receive complimentary preferred seating.
Starting in November, AAdvantage members will be able to redeem miles to book flights on JetBlue. In the future, JetBlue TrueBlue customers will also be able to redeem points for flights operated by American.
Overall these are some nice new benefits and it adds another reason to spend $15K on a JetBlue card this year to earn Mosaic. Notably however is that unlike elite reciprocity with Alaska, upgrades are not part of this program. That makes sense as most of JetBlue’s fleet isn’t equipped with a business class section and JetBlue’s own Mosaic members don’t typically get upgrades.
It seems like a good strategy for the airlines to continue pushing forward with their alliance. If the public is in favor of it, it’s less likely to be rolled back.
Now if the DOJ wants to undo Continental-United, Airtran-Southwest, American-USAirways, or the Delta-Northwest mergers I’d be strongly in favor of that as those truly ruined real competition in the industry. However, that ship has sailed and undoing the American-JetBlue alliance isn’t likely to do anything for the competitive landscape. If anything, the competitive landscape in NYC has increased, with this alliance making flights like American’s JFK to Tel Aviv and Athens feasible thanks to JetBlue’s connecting feed at JFK.
What do you think of these new benefits?