Bugaboo Frog Stroller, Normally $759, Now Just $629 With Free Shipping And No Sales Tax From Pampered Tot Via Amazon!

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What's with the "super-strollers"?

SHMAIS.COM EXCLUSIVE: What’s with the “super-strollers”?
7:19:PM Monday, Jan 26, 2009

CROWN HEIGHTS (SHMAIS.com) – If you’ve been anywhere in Park Slope or Brooklyn Heights, or Crown Heights for that matter, you’ve surely noticed by now: Strollers just aren’t what they used to be.

The humble, understated child transporters in which our parents shuttled us about town, or even the conventional strollers in which those thirtysomethings among us pushed our first precious bundles, have given way to formidable monstrosities that look more like dune buggies. What’s next: headlights?

“Demand is definitely creating supply,” opines proprietor Chaya Prus of Kingston Avenue’s Everything But the Baby on today’s newfangled steel-frame, shock-absorbing baby vehicles. “People are looking for quality, for something that rides very well. Also, I think in the last 10 years people are also doing exercise [while strolling]; they want a smoother ride, they don’t want their baby to feel every bump in the sidewalk.”

Apparently, then—at least according to Prus—manufacturers have responded in kind.

However, industry veteran Darek Cegielski of Brooklyn Heights’ Heights Kids retail outlet, who has been selling baby products for 25 years, maintains the opposite.

According to Cegielski, supply creates demand for bigger and better, not the reverse. In Cegielski’s experience, the biggest sellers of the past have been the companies with the best lines—such industry stalwarts like Peg Perego and Combi whose feature-laden offerings have since given way to Bugaboo, his store’s most-popular stroller nowadays. “It’s virtually maintenance-free,” he says, explaining why parents shell out $500 for $900 for the brand name.

And speaking of price, Cegielski reports that his most expensive stroller goes for $1,000, while Prus tells of old-fashioned prams imported from England that go for five or six times that figure. Still, she notes that “You can get a very good stroller without the big price tag.”

However, Crown Heights customers see their stroller purchases more as investments nowadays, according to Prus. “They look for quality and invest long-term,” in contrast to others who seek out the “flashy” products that don’t necessarily last that long.

So the next time you see a stroller on Kingston that looks like it’s got a three-digit life expectancy, remember: that’s because the price tag is about the same too.