The W Tel Aviv-Jaffa Now Has An Opening Date And SPG Category, But It’s No Longer Going To Be Branded As A W Hotel…

Gilad Avidan [CC BY-SA 3.0], via Wikimedia Commons
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The W Tel Aviv-Jaffa was originally supposed to open in the fall of 2015. That date has slipped many times as Starwood’s website has said fall 2016, spring 2017, fall 2017, and spring 2018.

SPG is now saying that the hotel will open on July 22, but the hotel is no longer branded as the W Tel Aviv-Jaffa. Instead it’s now “The Jaffa, a Luxury Collection Hotel, Tel Aviv.”

Rooms are not yet bookable.

As I had previously guessed, it will be an SPG category 6 hotel. That’s the same category as the Sheraton Tel Aviv and the Elma Arts Zichron Ya’akov. I’d imagine that paid rates at the W Tel Aviv-Jaffa will be higher than those hotels, so it should be a good value with points.

That means it will cost 20K Starpoints in low season and 25K Starpoints in high season. A 5 night low season stay would cost 16K Starpoints per night and a 5 night high season stay would cost 20K Starpoints per night. It will also be available for 10K Starpoints plus $180 per night.

I would assume that it will remain a category 6 hotel when Marriott and Starwood merge their award charts in August. Under that chart it will cost 50K Marriott points or 16,667 Starpoints per night. If you stay for 5 nights it will cost 40K Marriott points per night or 13,333 Starpoints per night.

So why is it no longer a W hotel and why were there so many delays?

This article talks about some of the artifacts that were found during construction. The historic nature of the location meant that there were significant construction delays. Some of the artifacts found didn’t lend themselves to the hip and modern W vibe, so the hotel decided to focus on the history of the property and rebrand as an SPG Luxury Collection hotel.

W in Israel isn’t dead though. They are actively seeking out a new location for a W hotel in Tel Aviv.

Will you stay in The Jaffa when it opens?

Short on Starpoints?

Until 5/31 you can save 35% when you buy up to 30,000 Starpoints per year here. Plus you can buy more than 30K with multiple members by transferring points for free between members living at the same address. Read more about that option here.

HT: zagguru, via DDF

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8 Comments On "The W Tel Aviv-Jaffa Now Has An Opening Date And SPG Category, But It’s No Longer Going To Be Branded As A W Hotel…"

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Jaffa is sort of a majestic ancient port city with rich history but doesn’t have enough appeal to stay more than a day or two days max. I would stay in the northern parts of Tel Aviv over Jaffa any day.


Dan/JJ, is the text notification alert for new posts working? I haven’t received any text notifications even after signing up again.


I’ve been having the same issue the last few days.

Just saying

No replies doesn’t mean that we don’t want such posts. Look I really was excited to read this post and I didn’t reply anything..
It might just be that all as been said
Please continue to write topics as these

It’s quite a walk even to Neve Tsedek. The hotel rather be really freaky!


hey Dan,

are you gonna post your Israel travel notes. Would like to see where you dined and what you thought. Heading there in a couple of weeks.





New Opening date is August 20th and booking is available at