The W Tel Aviv-Jaffa was originally supposed to open in the fall of 2015. That date has slipped many times as Starwood’s website has said fall 2016, spring 2017, fall 2017, and spring 2018.
In the meantime the hotel changed its name from the “W Tel Aviv-Jaffa” to “The Jaffa, a Luxury Collection Hotel, Tel Aviv.” The hotel will have 103 rooms and 17 suites. As of today you can book stays at the hotel starting on 8/20.
“The hotel building has been meticulously updated from its former usage as a convent and pilgrim’s hospice in the 19th century. Components have been thoughtfully preserved and restored, such as a section of the 13th-century Crusaders Wall that was incorporated into the minimalist modern lobby.
Designed by the acclaimed John Pawson, the hotel pays homage to its historic surroundings. Its contemporary design blends seamlessly with its evocative architecture, which has been stunningly restored by premier architect Ramy Gill.
Enjoy an energizing workout in our state-of-the-art fitness center, or relax with a cocktail beside the sparkling outdoor pool. Recharge with a lavish treatment in the world-class spa, comprising four treatment rooms and separate male and female dry saunas.”
This article talks about some of the artifacts that were found during construction. The historic nature of the location meant that there were significant construction delays. Some of the artifacts found didn’t lend themselves to the hip and modern W vibe, so the hotel decided to focus on the history of the property and rebrand as an SPG Luxury Collection hotel.
W in Israel isn’t dead though. They are actively seeking out a new location for a W hotel in Tel Aviv.
As I had previously guessed, it will be an SPG category 6 hotel. That’s the same category as the Sheraton Tel Aviv and the Elma Arts Zichron Ya’akov. That means it costs 20K Starpoints (60K Marriott points) per night or 16K Starpoints (48K Marriott points) per night on a 5 night stay. Alternatively you can use 10K Starpoints (30K Marriott points) plus $180 per night.
My guess is that like the other SPG category 6 hotels in Israel, it will remain a unified category 6 hotel in the new program on 8/18, but nothing has been published yet. If that’s correct it will go down to 50K Marriott points (16,667 Starpoints) per night or 40K Marriott points (13,333 Starpoints) per night on a 5 night stay. Alternatively you would be able to use 25K Marriott points (8,333 Starpoints) plus $190 per night.
However if it becomes a unified category 7 hotel it will cost 60K Marriott points (20K Starpoints) per night or 48K Marriott points (16K Starpoints) per night on a 5 night stay. Alternatively you would be able to use 30K Marriott points (10K Starpoints) plus $250 per night.
Other SPG/Marriott Hotels In Israel include:
- Elma Arts Complex Luxury Hotel, a Member of Design Hotels. Currently SPG category 6 costing 20K Starpoints (60K Marriott points) per night or 16K Starpoints (48K Marriott points) per night on a 5 night stay. This will be a unified category 6 costing 50K Marriott points (16,667 Starpoints) per night or 40K Marriott points (13,333 Starpoints) per night on a 5 night stay.
- Sheraton Tel Aviv Hotel. Currently SPG category 6 costing 20K Starpoints (60K Marriott points) per night or 16K Starpoints (48K Marriott points) per night on a 5 night stay. This will be a unified category 6 costing 50K Marriott points (16,667 Starpoints) per night or 40K Marriott points (13,333 Starpoints) per night on a 5 night stay.
- The Ritz-Carlton, Herzliya. Currently Ritz tier 3 costing 50K Marriott points (16,667 Starpoints) per night or 40K Marriott points (13,333 Starpoints) per night on a 5 night stay. This will be a unified category 6 costing 50K Marriott points (16,667 Starpoints) per night or 40K Marriott points (13,333 Starpoints) per night on a 5 night stay.
- Renaissance Tel Aviv Hotel. Currently Marriott category 7 costing 35K Marriott points (11,667 Starpoints) per night or 28K Marriott points (9,333 Starpoints) per night on a 5 night stay. This will be a unified category 5 costing 35K Marriott points (11,667 Starpoints) per night or 28K Marriott points (9,333 Starpoints) per night on a 5 night stay.
- Publica Isrotel Herzliya, Autograph Collection. Currently Marriott category 7 costing 35K Marriott points (11,667 Starpoints) per night or 28K Marriott points (9,333 Starpoints) per night on a 5 night stay. This will be a unified category 5 costing 35K Marriott points (11,667 Starpoints) per night or 28K Marriott points (9,333 Starpoints) per night on a 5 night stay.
Will you book a stay at The Jaffa?
Short on Starpoints?
- You can still buy up to 30,000 Starpoints per year here. Plus you can buy more than 30K with multiple members by transferring points for free between members living at the same address. Read more about that option here.
- Earn points on the new Chase Marriott Rewards® Premier Plus Credit Card. Click Here to get more details on this card and compare to other hotel cards!
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18 Comments On "The Newest Starwood Hotel In Israel Is Now Bookable With Points! Roundup Of SPG/Marriott Hotels In Israel"
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https://www.starwoodhotels.com/luxury/property/area/directions.html?propertyID=3734
Zoom in on the map to see some interesting transliterations and translations of street names. Looks like someone with a Russian background did that, resulting in most ה being transliterated as A, though we do see Gertsl (Herzl) street.
Bing maps 🙂
If I want to book for next summer, which travel package do I choose for the Sheraton TLV? Category 7-8-9?
https://www.dansdeals.com/points-travel/starwood/reader-questions-makes-marriott-travel-packages-lucrative-category-buy-comprehensive-guide/
Why would they give it a value in the old program but not let you book until the new chart is out?
Huh? You can book it now.
Are any of these hotels included in the annual free night we get with the spg card? Thanks!
Will there ever be a Starwood hotel in Jerusalem again? Or are they trying to stay away from the Haredim?
There are non-Charedim in Jerusalem too just as there are Charedim in and near Tel Aviv (like Bnei Brak)! I believe the reason there are no Starwood hotels in Jerusalem is that the hotel owners broke away and mostly went with Leonardo instead. I guess it’s possible that Marriott could someday buy Leonardo.
this hotel will not be kosher to any extent in case anyone is wondering
Can I book rooms while in Israel or must it be in advance
Publica Isrotel… isn’t Isrotel its own chain in Israel?
“Components have been thoughtfully preserved and restored, such as a section of the 13th-century.” They are keeping what should remind us of some of the worst of times?
Dan, I’m sure you’ll be thrilled to know I read your article on marriotts miles and nights again and again and again. I finally understood it (even without a college education ) and bought the best certificate I could. Thank you
Is it ever worth it to exchange hertz points to marriotts?
Do we have confirmation that this new property won’t have a kosher restaurant? I’m booked for Succos — should I switch to the Sheraton??
https://www.starwoodhotels.com/preferredguest/property/dining/index.html?propertyID=3734
Pretty sue this means it’s not kosher…
Has anyone stayed at this hotel I need an option as to location and amenities of the hotel. Looking for a real knock out place . Been to Israel over 30 times and some of the newer hotels although beautiful not convenient nor closet friendly can someone help me out who has stayed there. How far from town .