I’ve been blogging about Silvercar for more than 5 years. They set off to revolutionize the car rental experience with only one car type, the Audi A4. They didn’t charge toll fees or usurious gas prices. They offered free carseats and no underage rental fees. They also offered airport pickup and dropoff in your rental car.
Over the years things changed. They added several more car types, though they were all Audis. They added some toll and gas fees. They generally stopped offering airport pickup and dropoff. And Audi themselves bought Silvercar.
I rented from Silvercar in LA earlier this year and the process was a pain. We had to take a shuttle to a sketchy dropoff location and then Silvercar hired a Lyft to take us from there to their actual airport location. But with stackable promo codes, it was still a good deal.
At any rate, COVID-19 has claimed another victim. Autoslash reports that Silvercar will close all of their airport locations over the coming weeks. Going forward Silvercar will only remain available at select Audi dealerships. Some may pay for your Lyft from the airport, but generally speaking that won’t be a convenient option for airport rentals and dealership hours aren’t as long as airport locations. More dealer locations will eventually be added, but I doubt I’d ever rent another Silvercar under those circumstances.
It was fun while it lasted. Hopefully another rental car concept will arise to compete with Avis/Enterprise/Hertz, which control some 94% of the US rental car market.
Will you miss Silvercar?