Update: If you signed up for a free trial, it may be expiring soon, if you don’t want it to auto-renew you can cancel it here.
It sure seems to be very similar to Delivery Unlimited that has been around for a year already.
After you signup for the 15 day trial you should get a pop-up to extend your free trial to 30 days with 3 quick questions!
If you keep it after the trial, the program costs $98 per year.
It comes with unlimited same day delivery from Walmart Grocery on $35+ orders, 5 cents off per gallon of gas from Walmart, and the ability to checkout with your phone at Walmart stores.
It seems obvious that it’s competing with Instacart and not Amazon Prime. Walmart is not offering free shipping with no minimum on everything from their site like Amazon does.
They tried that a few years ago and they killed it without ever trying to market it. With a $35 minimum purchase requirement, I’m far more likely to buy from Amazon than Walmart. And Walmart+ does absolutely nothing to stop that.
If this came with free 2 day shipping on Walmart.com with no minimum, I’d consider paying the $98/year. But it does not.
I signed up for a trial and will have to see what it offers before I decide if there’s any value.
It’s not off to a good start though, I couldn’t find any delivery slots for the next week. So much for being an Instacart killer either.