In that post I said,
It will be interesting to see if it forces Amazon to lower their $49 free shipping threshold for non-Prime members or it they’ll be wary to do that in order not to cannibalize Prime membership signups.
One thing is certain, competition is always good for consumers.
And now after waiting for a couple of weeks Amazon has indeed decided to lower their free shipping spend threshold from $49 to $35. If you have just $25 of books in your order you’ll get free shipping as well.
What I can’t understand is why WalMart decided to kill their ShippingPass subscription option. I love using Amazon Prime and ordering items without needing to meet minimum order requirements!
Now if only we could revive AirTran, Continental, Northwest, and USAirways to get some competition back in the airline industry…a free trial of Amazon Prime. A prime trial is also free with Amazon Family (which also gets you up to 20% off diapers among other benefits) or Amazon Student. EBT/Medicaid Cardholders can save on Prime Membership here.