Has Black Friday Come Early? Amazon-Walmart Price War Goes Nuclear!

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In 2015 Amazon announced their own “Black Friday in July” with their Amazon Prime Day Sale. The first sale was relatively weak and people complained that the deals weren’t competitive compared Black Friday. However last year they delivered strong sitewide discounts on Prime Day.

Last month Walmart started offering small in-store pickup discounts ranging from 20 cents to a few dollars off products. That set off a price war between Amazon and Walmart. Products in a price war go into an ongoing downward price spiral as Amazon keeps matching the Walmart’s in-store price and then Walmart lowers their price until they sell out. That has made for some great deals.

Since last night Walmart has increased the in-store pickup discount on some items to as much as 82% of the cost of the product, on top of already discounted pricing. Clearly they are tired of Amazon’s matching game and are taking things to a whole new level. But Amazon is now matching some of those discounts as well and we are seeing incredible prices that easily beat out many Black Friday deals.

It’s hard to say how this war will end, but current pricing is completely unsustainable, so be sure to take advantage of these deals while you can.

If you don’t have a Walmart near you, it may be worth ordering several deals to your nearest Walmart. If you find enough bargains you may find it worthwhile to schlep over there. If you don’t pickup your order by the pickup deadline you will be automatically refunded for the order. Of course if Amazon price matches your item, you can cancel the Walmart order and have it shipped to your door from Amazon.

What deals have you ordered so far?

Amazon offers free shipping with $25+ orders or get free 1 day shipping on all orders with a free trial of Amazon Prime. A prime trial is also free with Amazon Family (which also gets you up to 20% off diapers among other benefits) or Amazon Student. EBT/Medicaid Cardholders can save on Prime Membership here.

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38 Comments On "Has Black Friday Come Early? Amazon-Walmart Price War Goes Nuclear!"

All opinions expressed below are user generated and the opinions aren’t provided, reviewed or endorsed by any advertiser or DansDeals.


Many people who live in Brooklyn don’t realize how close Walmart in Valley Stream is. 20-25 minutes if traffic is good. That’s like the trip from Flatbush to Boro Park.
I can’t tell you how many people are surprised to hear I go to Walmart because they are so conditioned to the fact that NYC doesn’t have any.
Widen your horizons, people.


16″ Dynacraft Magna Major Damage Boy’s Bike [walmart.com] $24.09 (with store pickup discount, select store pickup at checkout)

16″ Dynacraft Magna Major Damage Boy’s Bike [amazon.com] $24.09 + free ship with prime, Prime members only


How do I find these deals on the Walmart website


One thing to make clear Amazon limits most of these deals to 1 per customer, Walmart you can get more



Get lost!

We don’t need sour grapes here.


@levi: Wow your a crazy big ingrate…keep it up Dan, dont let the haters get to you!


@levi: don’t let the door hit ya where the good Lord split ya


@levi: If you don’t like DEALS maybe DansDEALS isn’t the place for you.

Kinda like don’t go into GAP and asking why they are selling clothes, your sick of clothes…

Do you go into an ice cream shop and ask the owner why he sells ice cream when YOU are fleishig?


I can’t see the pickup discount on any Walmart item. Can someone please help or advise me

Troll Detector

@Smellyfart @Dave @As2 @Anonymous just ignore @levi is nothing but a troll. He lives for your responses. Just ignore, he’ll go get a life somewhere.


I’m moving in a month, any way to postpone pickup date?


@levi: do you really think any one cares if you turn off your alerts


There’s a Walmart close to me. If I’m not looking for anything in particular, how can I find the deals with the best pick up discounts?


The pricing is much more sustainable for walmart, given the in store pickup.

Ricky Hill

Keep the alerts comong Dan!! I am looking for a deal on a kayak and camping supplies including a 3-4 man tent and a backback. Thanks a million Dan!


I need a new laptop and adult bike…how do I find the deals they are having?


i bought something for $199 last week and it is $160 now. how can i get them to honor this lower price?

Adult bike

I’ll second that if someone finds one I’d be super grateful


Ricky Hill: You were looking for a Kayak? $65 on Amazon down from $90.


So you’re blaming Dan for flooding your phone? Did he steal your phone and sign you up?

Wow, sad how it’s someone elses fault


I wish they did not limit these to one. I just picked up the 4 pack of resin chairs for 19 and could have used 8 instead of just the 4 chairs. Same with the $16 folding rocker – wanted another for the AC.

@Ricky – try Dick’s they have been doing some nice deals on Kayaks.


Your spouse doesn’t have an Amazon account to order another set?


Looking for any outside/patio furniture.
(even zero gravity chairs )
AND a grill if anyone has any ideas!

Thanks in advance


Please don’t be discouraged from Levi keep these deals coming as many as possible they are so diverse guaranteed to benefit someone!!

Is that some sort of threat?!.. Go ahead and turn off your alerts..

avi smild

Another difference between amazon and walmart, amazon requires Prime while wallmart is for everyone.

Sefiras Haomer

I agree with @Troll Detector
Anyone who feels the need to respond to @levi, check this link


And notice the caption under the picture.
By the way Dan, you have a lot of fans! Any time someone attacks you you get a hoard of people coming to your defense!


@avi smild:
Amazon requires prime for the free 2 day shipping.
Otherwise, they are the same or better than Walmart because they lowered their free shipping threshold for non-prime members.


Its at least 45 minutes from BP


here’s another walmart deal – https://www.walmart.com/ip/Coleman-ComfortSmart-Suspension-Chair/20594121 – $35.15- $22.85 pick up discount


@Che@FlyFirst: tx! It came out $7.87


Obviously not sustainable, my question is how big will this be. Might be very deflationary as we might see retail sales down (or will it be up because people are moving ahead buying, or just buying things they don’t need?)


I think Amazon and WalMart have their eyes on your blog and kill the deals as soon as you post one!


Mark this day — May 9th, 2017 as the Wal-Mazon consumer benefit day!


@levi: wow that’s really ungreatful. You should be removed from all lists.