This was selling for $29.17 earlier this week from Amazon.
-Lightweight and portable, for making great-looking labels anywhere, even “on-the-go”
-One-touch keys to easily change font size and style, or to add a frame or pattern
-Cable labeling feature to organize wires and cables
-Includes Auto Power off to extend battery life
-Uses Brother “TZe” durable, laminated easy-peel tape in a variety of colors up to 12mm (~1/2”) wide. Great for indoor and outdoor use