Less than 5 years ago Jamie Siminoff offered to sell a 10% stake in the company he founded, Ring (previously called DoorBot), to Mark Cuban and the rest of the Shark Tank for $700,000.
Mark said he couldn’t see the company succeeding and growing into a multi-million dollar company. All of the sharks passed on the offer.
Jamie is having the last laugh. Today, Amazon announced that they will purchase Ring for more than $1 Billion!
His invention seems so obvious that everyone will wonder “Why didn’t I think of it!” It allows you to easily to see who is at the door, talk to them if you want, and choose whether to be notified when there is motion in front of your door.
With Google’s Nest brand coming out with their own video doorbell, it makes perfect sense for Amazon to buy Ring so that they don’t fall behind in smart home technology. Amazon wants to own your whole home ecosystem, with Alexa on the inside and Ring on the outside, that’s a treasure trove of data for Amazon to mine.
Amazon already has their Amazon Key Home Kit, which can allow Amazon to deliver packages inside your home. That’s far too creepy for me. And besides, it’s another piece of smart home technology that doesn’t work with Shabbos laws for Orthodox Jews.
Amazon’s Echo Spot is an alarm clock that they bizarrely designed with a camera on it. Maybe I’m old fashioned, but who wants an alarm clock with a camera pointed at your bed?
I have to wonder how long will it be before Amazon’s cameras see that you’re running low on something and auto-orders it to your home?
I don’t own a Nest thermostat as it seemed like it would be too much of a hassle to disable the motion sensors and the screen proximity every Friday. Besides, I’m very happy with my Honeywell WiFi thermostat that I can control from my phone.
I use a Ring Pro on my house and have it hardwired to a kill switch that I push before Shabbos to turn it off. Of course you can also just turn off all motion zones from the Ring app on your phone, but I wanted a solution that didn’t require that.
We got the Ring Pro because of the looks, though it has to be hardwired to a power source (which we learned over time requires a 24 volt AC transformer to work properly and not the 16 volt transformer as claimed in the manual).
The new Ring Pro 2 is on sale today from Amazon for $169 and will likely the product that works best for most people, thanks to its swappable battery feature that doesn’t require a power source or needing to take it down to charge like the original Ring required.
So, will Apple or WalMart buy Skybell and make this a 3 way rivalry?
If last year’s story was the Amazon-Walmart rivalry (which Amazon appears to be winning given their doubling of their stock price over the past year!), then this year’s story is the intensifying Amazon-Google rivalry.
Do you use a Ring doorbell? What smart home technology do you use in your home?Amazon offers free shipping with $25+ orders or get free 1 day shipping on all orders with a free trial of Amazon Prime. A prime trial is also free with Amazon Family (which also gets you up to 20% off diapers among other benefits) or Amazon Student. EBT/Medicaid Cardholders can save on Prime Membership here.