Southwest has devalued their points overnight, without providing any warning. A redemption on a $50 award flight that was worth 1.73 cents per point is now worth 1.62 cents per point.
Southwest devaluations are typically gradual, so that customers remain like the fabled slowly boiled frog. The fact that it was done without warning is wholly unacceptable.
When Rapid Rewards 2.0 launched, you needed 60 points per dollar of airfare.
Back in 2013, a $58.90 ticket from Louisville to Atlanta was just 2,890 points+$2.50, a value of 1.96 cents per point:
They devalued that to needing 70 points per dollar in 2014, but provided 6 months advance notice of that devaluation.
Now they’ve devalued them to needing 83 points per dollar and it was done without warning.
Today, a $66.98 ticket from Louisville to Atlanta is 4,060 points+$5.60, a value of 1.51 cents per point:
The exact value of Southwest points today will vary based on the fare.
For example, a flight from Long Island Islip to Fort Lauderdale on 5/12 is $98.98 or 6,531+$5.60, a value of 1.43 cents per point.
Or a flight from Los Angeles to San Francisco on 5/16 is $48.98 or 2,671+$5.60, a value of 1.62 cents per point.
Yesterday, that $48.98 flight cost 2,510 points, a value of 1.73 cents per point.
Of course, Southwest is a revenue based mileage program where the cost of an award is directly tied to the cost of a flight. Other programs claim they need to devalue when the cost of flights go up, but a revenue based program shouldn’t need to be devalued as points requirements automatically go up when flight costs go up.
We’ve been through no notice changes with Southwest before.
On 1/1/17 they killed the ability to earn Companion Pass via hotel point transfers without warning.
Let them know your thoughts about devaluations without warning, you can like and retweet this:
@SouthwestAir You claim to run on #SouthwestHeart but you devalued points without providing any warning. That's just wrong. Changes should be made with proper notice! #WhereIsTheLuvhttps://t.co/I5N5rAuc87
— DansDeals (@DansDeals) April 14, 2021
It’s another reason why I try to keep most of my mileage balances in bank points like AMEX or Chase where they won’t be devalued based on the whims of an individual airline.