Disclaimer: I have absolutely nothing against El Al. I have everything against El Al’s incompetent management, which seemingly has not a clue about how to properly run a viable 21st century airline. Trust me, I’d love nothing more than to be singing El Al’s praises. Here’s hoping that El Al outfits their 787s coming in 2017 with a new generation business class so that I can do just that.
In May a reader shared a hysterical customer service email that they received from El Al and the El Al employee even got in on the action in the comments.
Time for another chuckle, no?
Professor Alan Teitleman shares his experience trying to get El Al to match his American status now that they will no longer be flying to Israel as of 01/05/16.
El Al responded to him yesterday with this wonderful example of their airline industry savvy (click to enlarge):
Should we tell El Al that USAirways merged with American already? Or that Continental was destroyed by a vandal named Jeff years ago?
Obviously this is a copy/paste job, but is this really the form that they send out to everyone who asks for their American status to be matched?
I do love the usage of the word “prestigious” to describe their industry worst loyalty program. Well, it was the worst in the industry before they lost their partnership with American and then severely devalued their already heavily fuel surcharged and exorbitantly expensive award chart. Oh, and they made all miles expire after 36 months regardless of activity just for kicks.
My post back then on the devaluation earned me a 90 minute interview with one of their loyalty program executives, but he insisted that the conversation remain off-the-record.
But where was it that “prestigious” was used before by El Al?
Ah yes, here it is!
EL AL offers its First Class customers an intimate, newly restyled cabin with a prestigious look. The seats have been redesigned and re-upholstered in a faux leather fabric, bestowing a fresh and elegant look to the seats and to the entire cabin.
Because nothing says prestigious like faux-leather does!
I outlined a 7 step armchair CEO plan to turnaround El Al at the end of that same post from March 2014. Is there anyone home to actually implement any of them? All that’s happened since then are exacerbations of the same problems…