Connecting in Europe to Israel has long meant switching to a narrowbody plane for a relatively long flight. If you flew across the pond in a lie-flat business class seat, it also meant switching to a coach seat with a blocked middle seat, which is somehow also allowed to be marketed as business class.
But times are changing. Air France has long served Tel Aviv with narrowbody A320s, but starting on 3/28 they will upgauge to a widebody A330-200.
On 6/13 they will add a 2nd daily flight between Paris and Tel Aviv with a widebody A350-900.
Both of those planes feature lie-flat business class seats and a premium economy section for the 5 hour flight between Paris and Tel Aviv. That represents an increase in the value of Air France, Delta, and Virgin Atlantic miles as a business class award on Air France will now feature true business class for the entire journey.
Clearly, Air France is betting on a big recovery in traffic to Israel as that nation races to be the first to reach herd immunity.
Air France will also have extra widebody planes lying around due to COVID-19, so it makes sense to deploy them on a route with increasing widebody competition. After all, airlines like British Airways, Emirates, Iberia, Swiss, Turkish, and Virgin Atlantic are all selling widebody connections to Israel. At this point the options are to upgauge or get left behind. Are you paying attention Lufthansa?
This will also help Air France compete with El Al, which offers a mix of narrowbody 737 and widebody 787 service between Paris and Tel Aviv.
Are you more likely to fly Air France to Israel after they start using widebody aircraft to Tel Aviv?