Effective for tickets purchased today, JetBlue is adding a checked baggage fee. If you purchased a ticket before today you will still get a free checked bag.
They now also have 3 tiers of fare types:
If you buy the least expensive Blue fare then your first checked bag will cost $20 online or at an airport kiosk, or $25 with a check-in agent.
The Blue Plus fare is the sweet spot if you know you’ll be checking a bag. It currently adds $14-$15 to the cost of the lowest fare but includes a free bag.
The Blue Flex fare adds about $100 to the cost of a Blue fare, but includes 2 checked bags and free cancellations.
The cost of a 2nd bag is $35 if you don’t buy a Blue Flex fare.
JetBlue has a very mediocre mileage program, but has won over passengers by not nickel and diming for TV, snacks, WiFi, and baggage. Will this change affect your future travel plans?
And you have to wonder, how long Southwest can continue to offer 2 free bags now that everyone else has crossed over to the dark side?