Last week USeless Airways released the most ridiculous PR ever.
“As part of our continuing efforts to provide valuable benefits to our frequent flyers, US Airways is making a change to our Dividend Miles program…Beginning May 1, 2008, Dividend Miles will award the actual number of miles flown rather than a minimum number of miles flown for each segment. Also, members who redeem miles for award travel within 14-days of departure on usairways.com will be assessed a quick ticketing fee.”
I hate PR spin.
At any rate the quick ticketing isn’t a surprise, every other major airline charges that as well.
The surprise is the elimination of the 500-mile minimum.
How much savings can this possibly provide them?
Is it really worth angering your bread and butter Boston-LaGuardia shuttle flyers by giving them 180 miles instead of 500?