Update: Offer expired!
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The Starwood Consumer AMEX and the Starwood Business AMEX are offering 35K Starpoints each if you signup up by 2:59pm tomorrow and meet the spend threshold. That’s 40% more points than normal and is the highest SPG signup bonus ever offered.
In 2018 the Starwood program will be combined with Marriott. Most, though not all, loyalty programs typically go with one bank to issue a co-brand credit card. Chase currently offers the Marriott card, so the odds are that either AMEX or Chase will win the deal for a combined Marriott-Starwood program.
Marriott values 1 Starwood point at 3 Marriott points and allows you to convert points back and forth, making 35K Starpoints convertible into 105,000 Marriott points. That’s a very generous valuation and creates lots of highly lucrative opportunities. But more importantly it shows that Marriott really does value Starwood loyalists and will do right by them in this merger.
The increased Starwood bonus typically only comes around once per year, so it’s definitely possibly that this may be the final increased offer ever for the Starwood AMEX.
One thing we’ve learned from the loss of Airtran, America West, Continental, Northwest, and USAirways is that the number of co-brand credit card options out there continue to decrease, so it’s important to take advantage of the signup offers while you can.
There are lots of possibilities for the future of the Starwood card. AMEX and Chase may continue to each offer their own co-brand Marriott card. One bank may wind up being able to service previous grandfathered accounts but not being able to take new signups. One bank may wind up taking over all of the cards and loans.
Currently the Starwood AMEX offers more points per dollar in every category than the Chase Marriott card due to the 1:3 conversion ratio from SPG to Marriott. It remains to be seen how that will be reconciled in a combined program.
It’s hard to say at this point what exactly will happen, but one thing is for sure. If you are on the fence, now is definitely the time to signup for both a consumer and a business Starwood card due to what is possibly the final limited time offer expiring tomorrow afternoon.