David Neeleman is the most prolific airline creator of our times.
He co-founded Morris Air in the 80s and sold it to Southwest after less than a decade for $130 million. He co-founded Canada’s Westjet in the mid-90s and today it is Canada’s second largest airline. He founded NewAir in the late 90s which was re-branded as JetBlue before its first flights in 2000.
After being forced out from JetBlue due to a JetBlue operational meltdown during an ice storm in 2007 he went on to launch Azul Airlines in Brazil and he helped save Portugal’s TAP.
Breeze Airways launched last year, and Mr. Neeleman calls it an airline merging technology with kindness. He says it will be the nicest airline in the world with friendly policies and employees. He is trying to take a page out of the Jeff Bezos playbook, who says that Amazon strives to be Earth’s most customer-centric company. Whether that can be duplicated in an airline remains an open question.
Here is the Breeze route map:
Ending today, you can purchase the base “Nice Fare” for most flights systemwide for travel through 2/28 for just $29.
Also ending today, you can select the “Nicer fare” for flights through 5/2 for an additional $22.
“Guests can change or cancel a flight up to 15 minutes before scheduled departure without penalty. Unused funds from changes and cancellations are automatically saved in the Guest’s Breeze account and do not expire for 24 months.”
Breeze currently flies E-190 jets with 108 seats and E195 aircraft with 118 seats. All Embraer aircraft will be a two-by-two seat configuration, so there are no middle seats.
Later this year they will start flying brand new Airbus A220 aircraft, ramping up to a fleet of 60 A220s over 5 years. The A220s will include 36 premium cabin seats, called ‘Nicest’ seating, in a two-by-two configuration at the front of the plane. It will also have 10 “Nicer” extra legroom seats and 80 “nice” seats in a two-by-three seat configuration.
Have you flown Breeze?