It’s not often that we see an airline reversing a bad decision with it’s tail between it’s legs, but it’s refreshing that they did! With this reversal hot kosher meals will continue to be available on international flights, although it won’t be available for domestic business class passengers.
Here’s the email I got from United earlier today:
Dear Mr. Daniel Eleff,
Thank you for your direct, candid feedback on the test we
had planned to launch in the fourth quarter for food choices
on some of our flights. We heard you and have decided not to
move forward with the test of offering customers
buy-on-board options in United Economy on certain
trans-Atlantic flights. We will continue to offer
complimentary hot meals on those flights.
The response from you and many of our corporate customers,
even before we launched the test, told us what we would
have undoubtedly learned had we proceeded – you value our
hot meal service in economy class for international flights.
In this environment, where higher costs driven by volatile
fuel prices are now the norm, we must continue to tailor
products and services so that we provide you with choices
and competitive fares. As such, we will continue to be
proactive in testing new ideas.
On October 1, we will proceed with the test of new,
complimentary options for United Business customers on
three-cabin aircraft used for domestic routes, which
represents 16 daily flights. Customers on these flights will
receive complimentary fresh sandwiches, salads, breakfast,
snack boxes or snacks, depending on the length of flight
and time of departure. They will also continue to enjoy
complimentary beverages, including beer, wine and cocktails.
We will evaluate the results and determine next steps by the
end of the year.
It’s also important to note that full meals will still be
served on our p.s. transcontinental flights.
Thank you again for your feedback. We will continue to
listen and make changes that enable us in this environment
to provide you with the choices you value.
Chief Customer Officer