September 19th, 2012
Update: Coupons have been sent out and are valid until 09/30, post a comment of what you will buy!
Originally posted on 09/11:
You can save up to $100 with the coupon.
The 20% off coupon will apply to your entire purchase. You can browse qualifying items here.
The savings on a stroller like a Citi Mini or a carseat from Chicco or Britax can be huge and of course Amazon Mom+Prime members always save 20% on baby items like diapers and wipes with subscribe and save.